Red Nose – saving little lives


Red Nose provides information regarding optimal infant care practices from:

  • Pre-pregnancy
  • Pregnancy to birth
  • Birth to one year
  • One to five years


Annually, 3,200 Australian families experience the sudden and unexpected death of a baby or child. This has to stop. Through world-class research, advocacy and education we passionately believe we can put an end to this.

Red Nose relies on the generosity of the community through Red Nose Day and other fundraising events, and our partnerships with small businesses and corporations. Our Grief and Loss services and Indigenous programs are partly funded by Commonwealth and State Governments.

Additional information

On the Red Nose website you can find information that has been developed and reviewed by content experts in the area of optimal infant care practices and strategies to reduce Sudden Unexpected Death in Infancy (SUDI) to help you ensure:

  • Safe Sleeping
  • Safe Environment
  • Safe Lifestyle
  • Safe Practices

Red Nose’s National Scientific Advisory Group (NSAG) is made up of experts in the fields of research, health care and midwifery. NSAG oversees the development of our Safe Sleeping education messages, ensuring they are evidence based and current.

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