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Looking for pregnancy and parenting advice, support and information? Our blog features expert tips and advice on breastfeeding, labour and birth, caring for newborns, returning to exercise, feeding and parenting.

5 appointments every pregnant woman should make

One thing that is common for all women is pregnancy, childbirth and parenting are easier if you have the opportunity to prepare emotionally, physically and mentally.

The curse of the newborn Witching Hour!  And how to break it

It is 5pm and it starts… Your newborn baby is fussing and cranky and nothing you do seems to help them settle. Sounds like the Witching Hour has arrived again!

Painful sex after a cesarean – when oohs become arghs

Sex after having a baby is something a lot of women worry about. Pain can develop after a vaginal birth, but what is really surprising for some is that pain with sex is quite common after a caesarean!

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pop’d will be with you every step

Everything you need, no matter what stage of the parenting journey you’re in. pop’d is the perfect place to find quality products and services from brands you can trust.  We’re here to help you prepare for, enjoy and celebrate every phase of parenting.

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It’s our goal to make parenting just a little bit easier. With pregnancy, parenting advice, services and baby products from brands you can trust all in the one place.

Pregnancy essentials

For all your pregnancy and prenatal needs – find pregnancy journals, pregnancy yoga and exercise classes, maternity wear and everything you need to prepare for birth and beyond.

Baby essentials sorted

All the baby and toddler essentials in one place – we have the best products and services for feeding, sleeping, bath and play time and getting out and about with ease.

Kiddos covered

Great products and services for keeping busy kids happy, healthy and entertained. Find the latest in stylish clothing and bedroom decor, memberships and excursions as well as a range of hand-picked quality gifts.

Parents supported

Find the best range of quality parenting support, advice and products to help start your journey on the right foot.  Pre and post-natal care and services, maternity clothing, pampering for new mums, gorgeous gifts for mums and mums to be.

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